How Effective Is Internet Advertising

A 2011 advertising industry survey found that 21 percent of Internet users consider online advertising to be the most relevant advertising system. Internet advertising has overtaken other traditional advertising media such as newspapers, magazines, and radio.

Internet advertising targets users interested in relevant keywords and displays a text or image ad next to search results or within social media.

In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television.

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