https://www.youtube.com/watch?v=3TwgVQIZPsw In this video, Hector Lanz explains how focus groups work. Focus groups help advertisers or companies understand questions like why consumers buy certain products or certain brands. A focus group is when you gather a group of people who are different in demographics but have similar wants and habits to help companies gain a… Continue reading What Is a Focus Group and How Are They Used?
A 2011 advertising industry survey found that 21 percent of Internet users consider online advertising to be the most relevant advertising system. Internet advertising has overtaken other traditional advertising media such as newspapers, magazines, and radio. Internet advertising targets users interested in relevant keywords and displays a text or image ad next to search results… Continue reading How Effective Is Internet Advertising
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