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What Is a Focus Group and How Are They Used?

https://www.youtube.com/watch?v=3TwgVQIZPsw In this video, Hector Lanz explains how focus groups work. Focus groups help advertisers or companies understand questions like why consumers buy certain products or certain brands. A focus group is when you gather a group of people who are different in demographics but have similar wants and habits to help companies gain a… Continue reading What Is a Focus Group and How Are They Used?

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